E-book Category: Internet, Manuals, SEO and Promotion
E-book Title: The Master Plan The New Generation of SEO
Author: Charles Heflin
Book Description: 99% OF WEBSITES ON THE INTERNET ARE MISUNDERSTOOD...
IS YOURS ONE OF THEM?
If your site is not in the top 10, 20 or even 100 spots for your target keywords in the search engines then your website is not recognized as being 100% relevant.
In the search engines' plight to combat spam and useless content, they have adopted new technology that is sending once, home run websites, plummeting down a bottomless pit to be buried in a pile of unrecognized fodder.
Now, more than ever, the search engines are using a technology called Latent Semantic Indexing (LSI) to determine a website's relevance.
LSI is a complex algorithm that not only checks keywords on your page but also checks for other words that commonly appear within content related to those keywords.
LSI is an algorithm that is so important that Google acquired a company by the name of Applied Semantics, a proven innovator in semantic text processing, in early 2003.
Google has been using this technology for AdSense in an effort to display targeted advertisements on websites for quite some time. Undeniable evidence now supports the fact that Google is now using the same technology to determine the relevance of web pages in their index. 99% OF WEBSITES ON THE INTERNET ARE MISUNDERSTOOD...
IS YOURS ONE OF THEM?
If your site is not in the top 10, 20 or even 100 spots for your target keywords in the search engines then your website is not recognized as being 100% relevant.
In the search engines' plight to combat spam and useless content, they have adopted new technology that is sending once, home run websites, plummeting down a bottomless pit to be buried in a pile of unrecognized fodder.
Now, more than ever, the search engines are using a technology called Latent Semantic Indexing (LSI) to determine a website's relevance.
LSI is a complex algorithm that not only checks keywords on your page but also checks for other words that commonly appear within content related to those keywords.
LSI is an algorithm that is so important that Google acquired a company by the name of Applied Semantics, a proven innovator in semantic text processing, in early 2003.
Google has been using this technology for AdSense in an effort to display targeted advertisements on websites for quite some time. Undeniable evidence now supports the fact that Google is now using the same technology to determine the relevance of web pages in their index.
If you used to enjoy top 10 placement in the search engine results pages (SERPs) and suddenly saw an unexplainable drop in your rankings then you know approximately when this algorithm began its crawl.
If you have never enjoyed top 10 rankings or are struggling to regain your rankings then you need to understand the following: You will not gain or maintain high rankings unless the search engines understand the theme of your website as determined by the LSI algorithm and other important on and off page factors. It is a proven fact that most search engine users do not go beyond the top 20 results on a search query. It is also a fact that 99% of the websites on the Internet are unaware of the impact that LSI is playing. They are either unaware because the don't know about it, deny it, or are too lazy to do anything about it.
Dear fellow webmaster & SEO Professional,
My name is Charles Heflin and I have been doing Search Engine Optimization (SEO) since 1993. I have recently come to the forefront engaged on a mission. Anybody that knows me, knows that I don't pitch hype and I'm not about to start here. I am on a mission to debunk the epidemic hype that is so prevalent on the Internet.
This article is long but sweet. It is filled only with (verifiable) facts that directly impact your business. I want to bring to your attention some important facts that will have an undeniable impact on your website's performance.
It is a proven fact that designing a website with LSI in mind, constructing web page content with semantics in mind and adhering to a strict internal linking structure will outrank 99% of the indexed websites on the Internet.
Why???
There are several reasons: - It forces the search engines to understand the theme of each page of your website giving individual pages higher relevance.
- Individual pages support the overall theme of the site giving the site higher relevance.
- Internal linking structures are designed in a way that strengthens the theme of your site and the individual pages within it.
- It forces link integrity that will not "bleed" the theme of the website or the pages within it.
- Using semantics when designing the content of individual pages of your site coupled with item 1 - 4 creates ultra-relevance.
All of this leads to higher rankings in the search engines. It leads to higher rankings because it forces the webmaster to adhere to laws that have been preached by the search engines since the beginning.
That law is the single law that will protect the integrity of the search results displayed to search engine users... Relevance!
FACT: LSI is forcing this law into effect and the webmaster that ignores it or is unaware of it may soon lose their foothold in the SERPs as LSI technology matures and savvy webmasters that employ this strategy begin pushing them down in the rankings!
Because I don't pitch hype, I will offer evidence to prove to you that LSI is in effect.
Do a search on Google for computers but use the tilde (~) function to pull up "Latently Semantic" keywords. In other words you will be taking a peek behind the veil at LSI in action.
Click the link below to see what Google considers to be related to the word "computer" by looking at the words that come up in bold: Based on Google's crawl of the Internet using the LSI algorithm it has been determined that the following words naturally appear when a website's content is centered on the keyword "computer": - computer
- computers
- computing
- hardware
- laptop
- PC
- computer's
- laptop's
As the LSI algorithm matures it will be able to better determine relevance in a manner that mimics what a human would find relevant.
In other words the search engines are the closest they have ever been to automating the thought process that a human would go through in order to deem a web page or web site relevant to their search query.
Google as well as many other search engines, are coupling LSI technology with their existing algorithms. This is done in an effort to combat spam, irrelevant content, duplicate content and poor quality websites.
The bottom line is that the search engines are fighting for quality content to display to their users in an effort to protect and gain market share. This is the search engines' plight and they will never stop this evolution. Resisting their plight is becoming more and more futile. Search engine spammers and lazy webmasters are beginning to see their efforts dwindle in effectiveness as a result. This is good news to search engine users and great news for the savvy webmaster that takes the time to learn about this evolution in technology and employ tactics to take full advantage of it.
If you take your online business seriously then you will want to read every word that I am about to tell you:
There is no "magic button" solution to developing web properties that will produce a lasting profit for you or your business.
The more savvy the search engine algorithms become, the further away such magic solutions go.
Any person, company or Internet guru that tells you any different is trying to fool you or they, themselves, have been fooled!
The bottom line is that an Internet business, like any other business, requires "honest" work. If you look at the true picture of things, does employing "get rich quick" methods require any less work than employing solid tactics that survive search engine algorithm changes?
Who comes out a winner at the end of an 8 hour work session? - Did the webmaster employing solid techniques work more than 8 hours?
- Did the spammer or lazy webmaster work any less than 8 hours?
The answer is NO, they both worked 8 hours!
The clear and undisputed winner is the savvy webmaster that employed solid, search engine friendly techniques because the work he did for those 8 hours will have residual effects tomorrow.
The spammer and lazy webmaster will have to re-invest the same 8 hours later in an effort to keep up!
Spammers and lazy webmasters are in a constant struggle to maintain their income.
Savvy webmasters never struggle and their income grows with every keystroke.
With that in mind it no longer makes sense to invest in strategies and computer programs that are geared to fool the search engines into ranking your website higher up in the SERPs. Any such methods are a short lived plight.
All of this has led me to develop what I call "The Master Plan".
The Master Plan is a mature system whose time has come. It is a plan for those who are tired of waiting for "the next big thing" and are ready to "become" the next big thing using a high level and scheduled strategy.
The Master Plan is a collaboration of precise actions created by web professionals who have made it through the labyrinth of internet marketing hype and technology barriers that turn many beginners and professionals away from the gateway of success.
The Master Plan is designed to take you through the phases from the ground up of building an online asset the "right way".
My definition of an online asset is a web property that adheres to the laws of the search engines and is built to withstand future search engine algorithm changes. It is a web property that holds "true value" and will sustain a residual income regardless of temporary or permanent search engine algorithm fluctuations.
It will survive because it provides value to the search engines, the search engine users and the Internet community at large.
This exchange is a win for the search engines, a win for your website visitors and a win for you. The search engines get the genuine, relevant content that they need from you. Your website visitor gets the genuine, relevant content that they seek. You get rewarded by the search engines with traffic that turns into dollars from your visitor. "It is a Win, Win, Win scenario and is the true and everlasting WWW of the Internet." The Master Plan is an advanced strategy for building search engine friendly, visitor friendly, and webmaster friendly online real estate broken down into terms any newbie can understand.
The goal of The Master Plan is to teach you the fundamentals of designing a website with LSI and visitors in mind.
In The Master Plan you will learn: - How to do proper and thorough keyword research for your market to take advantage of LSI technology.
- How to formulate your LSI based keyword research into a blueprint for a site structure that will prove itself 100% relevant to each keyword you target in the eyes of the search engines.
- How to construct your site blueprint to avoid the fatal bleeding of your site's themes which results in unexpected foul rankings.
- How to design the core structure of your website and its user navigation to enhance your site's themes and raise your site in the SERPs.
- How to link within your site and how to link to other sites without bleeding away your themes.
- How to get your site indexed without sacrificing your site's trust in the eyes of the search engines.
- How to include search engine proven semantics within the content of your individual site pages to rank higher for specific keywords.
- How to tie specific page themes with semantically related pages within your site into a group that allows you to rank higher for broader and more competitive keywords.
- How to outrank 99% of the competing websites in your market.
- how to exactly and properly communicate your intent to the search engines and enjoy higher rankings and traffic as a result of a win-win-win cooperation.
- How to couple all of this cutting-edge knowledge with a specific plan of action broken down by hour, day, week and year to meet with your specific financial goals.
The bottom line of all of this new knowledge will be to achieve a big boost in the search engines because they will "understand" what your site is about. The search engines are like parents that don't understand the intent of their children. 99% of competing pages in your market can easily be outranked because they do not employ solid website architecture that gives the search engines extreme crawl- ability while forcing them to 100% understand the pure theme of the site and the sub-themes within it. The Master Plan is the true zig while the rest of the webmaster community is zagging. In The Master Plan you will also learn: - How to formulate your page meta tags to ensure theme centered relevance.
- How to properly create keyword centered content that does away with keyword density speculation.
- How to research ways to monetize your site.
- How to monetize your site without destroying its theme resulting in poor rankings.
- How to gain rank boosting links to your website.
- How to avoid rank lowering links to your website.
- How and when to outsource your business tasks to multiply your online assets.
- How to create and submit sitemaps that ensure a deep indexing of every page of your website.
- And much, much more...
The Master Plan also comes with the following: - A complete sample website blueprint to give you a complete visual and thorough understanding of proper, theme giving and LSI centric site structure.
- A complete sample website to show you how to implement the blueprint into a functional website.
- A complete breakdown of keyword research conducted to create the sample site.
- A complete breakdown of how to organize the keyword sample in order to create the blueprint of the sample site.
- A complete breakdown of scheduling by hour, day and week to ensure timely growth that encompasses the 12 essential elements of creating an online asset.
- A full tutorial on using a free content management system to create a website architecture as described in The Master Plan.
- A full tutorial on gaining immediate exposure and traffic by incorporating special blog techniques into the architecture of your website.
You will get 195 pages of no fluff, no filler, no hype, 100% hardcore, proven strategies that will withstand future search engine algorithm changes. More... | 
